WFTO Social Media
Digital identities require both vibrance and resilience to engage a diverse audience across multiple platforms. In creating a comprehensive, scalable, and modular social media package; I have expanded the efficiency, quality, and continuity of visual designs necessary for increased reach and engagement across platforms.
Service
Social Media Identity
Client
World Fair Trade Organization
Year
2021
Digital Identity
The modernization of a Brand Identity for mobile first platforms requires a scale of continuity. Vibrance of color choice can be the difference between the target audience pausing mid scroll or thumbing past your marketing materials. When the goal is to attract and hold the modern attention span, everything from details to macro branding continuity will shift the efficacy of a campaign.
