World Fair Trade Organization
Ladiges Design has been consistently tasked by NGO’s to create meaningful change in design strategy. Updating brand value for modern content platforms is essential for these organizations to thrive in the modern era. The emphasis on mobile first communication, with platform flexible design, has been consistently effective for Ladiges Design clients.
Service
Visual Identity Update
Client
World fair Trade Organisztion
Year
2018 – 2019
Members Label
WFTO requested an updated “Members Label” to improve brand recognition in Fair Trade product labeling. This label requires functionality at many different scales and in different applications. In some cases, printed as small as your fingernail when applied to small label packaging. While something so “tiny” may seem unimportant, this label will be seen on millions of products across the world, and frequently the introduction of the WFTO brand to consumers.
Style Sheet & Graphics
To help the organisation create consistency we created a practical style guide that shows how to apply the branding to diverse communication material. The Style Sheet summarises the most important guides and can be hung in the different offices.