A change of name and shift of leadership between generations. A new strategy was developed to target creative professionals in need of financial management services. In support of this resolution, Ladiges Studio did a full logo reboot and consulted on areas for implementation of the broader strategy.
High Point Financial Design
The High Point
The headquarters of High Point Financial Design is High Point, North Carolina. The name of this town is fortunate in that it can be interpreted on multiple levels. With a revised target audience of design professionals, a name and logo change was a logical step. The logo reflects a sense of adventure and dedication to embracing life in a recognizable brand. The textural layers portray a consolidation of the complex as well as a culture of transparency in contrast to the typically opaque industry of financial management.